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Global public outreach campaign marks UN World Day for Water
Extensive coverage of the UN's World Day for Water (22 March) was generated by a series of 16 international media interviews with UNU Rector Hans van Ginkel (supported by UN water expert Manuel Dengo) and two interviews with United Nations Environment Programme (UNEP) Executive Director Klaus Töpfer. These interviews were conducted in Washington, D.C., and New York City on 17 and 18 March.
Last fall, the UNU International Network on Water, Environment and Health (UNU/INWEH) and UNEP were assigned joint responsibility for World Day for Water communications by the UN's central Administrative Committee on Coordination. Through its partnership with the London-based Television Trust for the Environment, UNEP developed a video documentary for broadcast on the BBC World Service.
A news release entitled "Unsafe Water: 3.3 Billion Illnesses and 5.3 Million Deaths Yearly; Price Tag for Safe Water: $50 to $105 per Person" resulted in front page coverage for the UNU in the 19 March edition of the Financial Times. The news release and interviews were prepared and organized by UNU/INWEH, with the services of Washington-based Hoffman & Hoffman Public Relations.
The interviews also resulted in a major article in Newsweek International, extensive coverage on BBC Radio, two stories on the Associated Press wire and one on the Reuters news wire, and an interview with UNU Rector van Ginkel that was filed worldwide by the Associated Press Television Network. The wire stories were published by individual newspapers from Boston to Manila to Accra.
A comprehensive list of stories published or broadcast is being compiled.